Founding Story

Token Transit was founded by Sam Daly, Zachary Browne, Morgan Kikuchi-Conbere, and Ekate Kuznetsova from a vision to bring their Silicon Valley software experience at Google and Apple to public transportation. They aimed to use software to address fundamental issues faced by public transportation agencies around the world. The founders were united by the belief that improved access to public transit would benefit society.

In 2015, Sam approached his friends Zack and Morgan about using technology to help improve public transit systems. At the time, none of them had ever owned a car and they all shared a desire to help improve the public transit systems they relied on. They launched Token Transit by speaking with hundreds of experts from public transit agencies across the United States. These conversations honed their focus on improving transit fare payment systems which were discovered to be a major pain point felt by riders and agencies alike.

Ekate joined Token Transit’s founding team to help bring the initial concept of a simple yet powerful mobile ticketing app to life as Token Transit signed a contract with RTC Washoe in Reno, NV.

The Token Transit service now powers ticketing in over 200 transit agencies across the United States and Canada. Token Transit remains committed to the missions of offering straightforward and effective solutions that transform the public transit experience for riders and public transit agencies.